Last Updated: July 22, 2025

INTRODUCTION

Fusion Gyms (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our facilities, use our services, or interact with our website.

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INFORMATION WE COLLECT

PERSONAL INFORMATION
We collect information you provide directly to us:
– Name, address, phone number, email address
– Date of birth and emergency contact information
– Payment and billing information
– Health and fitness information (for personal training)
– Photo identification for membership verification

AUTOMATIC INFORMATION COLLECTION
We may automatically collect:
– Website usage data through cookies and analytics
– Facility access logs and timestamps
– Security camera footage in common areas
– Equipment usage patterns for maintenance

THIRD-PARTY INFORMATION
We may receive information from:
– Payment processors (ABC Fitness, Stripe)
– Background check services (for employees)
– Emergency contacts you provide
– Healthcare providers (with your consent)

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HOW WE USE YOUR INFORMATION

PRIMARY USES
– Process membership applications and payments
– Provide facility access and security
– Deliver requested services and communications
– Maintain safety and security of facilities
– Comply with legal obligations

SECONDARY USES
– Send promotional emails and newsletters (with consent)
– Improve our services and facilities
– Conduct member surveys and feedback collection
– Analyze usage patterns for facility improvements
– Provide customer support and respond to inquiries

MARKETING COMMUNICATIONS
– We may send promotional emails about services and events
– You can opt out of marketing communications at any time
– We do not sell your information to third parties for marketing
– SMS marketing requires explicit consent

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INFORMATION SHARING AND DISCLOSURE

WE MAY SHARE INFORMATION WITH:

Service Providers:
– Payment processors for billing and membership management
– Security companies for facility monitoring
– Cleaning and maintenance contractors
– IT service providers for website and system maintenance

Legal Requirements:
– Law enforcement when required by law
– Emergency responders in medical emergencies
– Courts or government agencies when legally compelled
– To protect rights, property, or safety of Fusion Gyms or others

Business Transfers:
– In connection with merger, acquisition, or sale of business
– Information would transfer to new ownership
– Members would be notified of any ownership changes

WE DO NOT SELL OR RENT PERSONAL INFORMATION
– Your personal information is never sold to third parties
– We do not rent member lists to other businesses
– Marketing partnerships do not include sharing member data

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DATA SECURITY

SECURITY MEASURES
– Encrypted transmission of payment information
– Secure storage of member data with access controls
– Regular security audits and updates
– Employee training on data protection
– Physical security measures at all facilities

PAYMENT SECURITY
– Payment processing through PCI-compliant providers
– Credit card information is not stored on our systems
– Secure transmission protocols for all financial data
– Regular monitoring for fraudulent activity

FACILITY SECURITY
– Security cameras in common areas (not in locker rooms)
– Controlled access systems for member entry
– Secure storage of physical member files
– Background checks for employees with data access

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YOUR PRIVACY RIGHTS

ACCESS AND CORRECTION
– Request access to your personal information
– Correct inaccurate or incomplete information
– Update contact and emergency information
– Review your membership and payment history

DATA DELETION
– Request deletion of your personal information
– Information may be retained as required by law
– Some information may be kept for legitimate business purposes
– Deletion requests processed within 30 days

MARKETING OPT-OUT
– Unsubscribe from promotional emails at any time
– Opt out of SMS marketing communications
– Request removal from mailing lists
– Continue to receive important account communications

CALIFORNIA RESIDENTS (CCPA)
California residents have additional rights:
– Know what personal information is collected
– Know whether personal information is sold or disclosed
– Say no to the sale of personal information
– Access personal information
– Request deletion of personal information
– Equal service and price, even if you exercise privacy rights

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COOKIES AND TRACKING

WEBSITE COOKIES
– We use cookies to improve website functionality
– Analytics cookies help us understand site usage
– You can disable cookies through browser settings
– Some features may not work without cookies

THIRD-PARTY TRACKING
– Google Analytics for website performance analysis
– Social media plugins may track your activity
– Payment processors may use tracking for fraud prevention
– You can opt out of third-party tracking through browser settings

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DATA RETENTION

RETENTION PERIODS
– Active member information: Duration of membership plus 7 years
– Payment information: As required by financial regulations
– Security footage: 30-90 days unless incident requires longer retention
– Marketing communications: Until you opt out
– Website analytics: 26 months maximum

DELETION PROCEDURES
– Automated deletion of expired data
– Secure destruction of physical documents
– Overwriting of digital storage media
– Certificate of destruction for sensitive information

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CHILDREN’S PRIVACY

MINORS UNDER 18
– Parental consent required for membership
– Parent/guardian must sign all agreements
– Limited collection of information from minors
– Parents may review and request deletion of minor’s information

TEENS (13-17)
– May use facilities with parental consent
– Parent/guardian responsible for account management
– Special safety protocols for teen members
– Educational programs about safe equipment use

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INTERNATIONAL DATA TRANSFERS

DATA LOCATION
– Member data is stored in United States
– Some service providers may be located internationally
– Adequate protection measures for international transfers
– Compliance with applicable data protection laws

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CHANGES TO PRIVACY POLICY

NOTIFICATION OF CHANGES
– We will notify you of material changes to this policy
– Notice will be provided via email and facility postings
– Website will display updated policy with effective date
– Continued use constitutes acceptance of changes

REVIEW SCHEDULE
– Privacy policy reviewed annually
– Updates made as needed for legal compliance
– Member feedback incorporated when appropriate
– Regular assessment of data protection practices

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CONTACT INFORMATION

PRIVACY QUESTIONS
For questions about this Privacy Policy or your personal information:

Email: privacy@fusiongyms.com
Phone: Contact any location during business hours
Mail: Privacy Officer, Fusion Gyms, 2801 Grant Ave, Philadelphia, PA 19114

DATA PROTECTION REQUESTS
To exercise your privacy rights:
– Submit written request to any location
– Email privacy@fusiongyms.com with specific request
– Include membership number and photo ID for verification
– Allow up to 30 days for processing

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COMPLIANCE

APPLICABLE LAWS
This Privacy Policy complies with:
– Pennsylvania state privacy laws
– Federal privacy regulations
– California Consumer Privacy Act (CCPA) where applicable
– General Data Protection Regulation (GDPR) where applicable

REGULAR AUDITS
– Annual privacy compliance reviews
– Third-party security assessments
– Employee training on privacy practices
– Continuous improvement of data protection measures

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ACKNOWLEDGMENT

By using Fusion Gyms services, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, use, and disclosure of your information as described herein.